Real Time experience measurement and Brand management
The holy grail of brand management has been to find a way to measure and manage customer experience real time
Traditional measurement is often ineffective as the gaps between the event, the measurement, the reporting, the understanding and the action are too long to be effective in undertaking remedial activity for service recovery
Customer Satisfaction is important but not sufficient to build lasting profitable customer relationships (gross revenue and productivity). We can implement a programme to provide more information beyond customer satisfaction. You should ask "Where is your brand now in building customer relationships and trust?"
Scan365 provides the right intelligence by enabling customers to provide timely feedback at the point of interaction with the brand. We identify the Net Promoter Score which is a world class metric for business performance. Strategies can then be set for dealing with Brand Promoters, Detractors and Passively Satisfied Customers. Our Scan365 analytics and knowledge creation solutions complement with the Sano Resources suite of mindset training solutions to help clients with the business growth objectives.
We enable organistions to better listen to their customers at the real Moment of Truth when the customer interacts with the brand.
Sano Resources provides the framework to enable businesses to raise the bar of customer trust and through the application of the Sano Resources Mindset Training, we bring a unique solution in Asia for enabling businesses to build the Customer Experience across the brand touch points to raise revenue possibilities whist reducing operating expenses through application of using the Psychological Contract as the best foundation building tool for performance improvement.
Scan365 FAQs
Traditional measurement is often ineffective as the gaps between the event, the measurement, the reporting, the understanding and the action are too long to be effective in undertaking remedial activity for service recovery
Customer Satisfaction is important but not sufficient to build lasting profitable customer relationships (gross revenue and productivity). We can implement a programme to provide more information beyond customer satisfaction. You should ask "Where is your brand now in building customer relationships and trust?"
Scan365 provides the right intelligence by enabling customers to provide timely feedback at the point of interaction with the brand. We identify the Net Promoter Score which is a world class metric for business performance. Strategies can then be set for dealing with Brand Promoters, Detractors and Passively Satisfied Customers. Our Scan365 analytics and knowledge creation solutions complement with the Sano Resources suite of mindset training solutions to help clients with the business growth objectives.
We enable organistions to better listen to their customers at the real Moment of Truth when the customer interacts with the brand.
Sano Resources provides the framework to enable businesses to raise the bar of customer trust and through the application of the Sano Resources Mindset Training, we bring a unique solution in Asia for enabling businesses to build the Customer Experience across the brand touch points to raise revenue possibilities whist reducing operating expenses through application of using the Psychological Contract as the best foundation building tool for performance improvement.
Scan365 FAQs